The Full Story
About
Jegna as the name defines it, is a very brave person who is a protector of culture. Jegna is a brand that focuses on fusing current urban fashion trends with Ethiopians' vibrant native fabrics. We believe it will remain faithful to its artisanal model and its cultural values. The freedom to create, the constant quest for beautiful materials, and the transmission of exceptional know-how – which enable the creation of useful, and elegant objects which stand the test of time – forge the uniqueness.
Mission
Jegna aims to maintain the legacy of Ethiopian culture while creating and manufacturing quality leather objects designed to last and to be passed on from one generation to the next.
Vision
To be the most prestigious and desirable luxury goods company by delivering creativity, high quality craftsmanship and conserving Ethiopia's timeless culture.
